Utopia Belmont
Belmont Forum Shopping Centre
Design Aims
As a flagship of a very recognisable franchise in Perth's southern suburbs, the client has intended the outlet as a contemporary template for future stores to be modelled on. The synergy of the brand and store presentation was central to our intended design.
Utopia Belmont
Belmont Forum Shopping Centre
Design Aims
As a flagship of a very recognisable franchise in Perth's southern suburbs, the client has intended the outlet as a contemporary template for future stores to be modelled on. The synergy of the brand and store presentation was central to our intended design.
The outcome was a measured approach to streamline the colour palette inspired by the brand’s logo through employing hues of tangerine and dark grey interspersed with dressed beech timberwork on benches and ceiling joists. Slate-coloured flooring and subway white tiles meanwhile provide a neutral background to ground the space in, while pipework lighting features lend a subtle industrial aspect to the overall design. We incorporated pastel wall murals selected by the client as a personal touch to introduce playfulness and youthfulness associated with the brand name.
